The "role" of the TLC channel (Television Ladies' Club) is the channel-adviser, interlocutor and assistant. It attempts to help a woman decide literally all the matters essential for her: how to be employed, how to bring up a child, how to build relations with a husband, how to choose goods or services, how to make home comfortable and beautiful, and (which is not the least important for a woman) how to look nice. There are many romantic and melodramatic series and films on the channel for women. One more feature of TLC is its interactivity. SMS-messages are accepted here, live quizzes are conducted and the viewers can quickly do shopping in the TV shop.