The air of Bridge TV is filled with music in the Rhytmic EuroPop style. The main principle of the channel is the modern, positive view to life and music. The main task is the good mood of a viewer. On the channel one can watch not only new but famous clips with which many pleasant memories are connected. But owing to cooperation with the leading world companies, Bridge TV is one of the first to present new products of the world music industry to the Russian viewers.